New Release · 2026

Innovate with
speed, scale and
confidence

Want to innovate faster and fuel growth? Start here.

Innovation isn't optional – it's the difference between leading your market and lagging behind. Inside large companies, innovating often feels slow, complex and risky. Meanwhile, agile startups are moving fast, making bold bets and disrupting industries overnight.

This is where you come in.

INNOVATOR will help you:

Align innovation with strategy to unlock leadership support
Lead innovative projects with clarity and confidence
Deliver customer-loved solutions that accelerate business growth

At the heart of this book is the INNOVATOR Way® – the step-by-step system trusted by leaders at world-class companies in 40+ countries. This robust roadmap removes the guesswork, making innovation faster, simpler and less risky.

Innovation won't wait. It's time to step up and become a better INNOVATOR.

Buy the Book Read Excerpt

INNOVATOR books arranged on a table at the launch event

Readers holding copies of INNOVATOR at the launch

About the Author

Meet Tom Pullen

Tom Pullen is an internationally recognized innovation expert, award-winning author, keynote speaker and founder of Innovinco®, The Innovation Acceleration Company™.

Before founding Innovinco® in 2017, Tom spent 18 years driving growth inside major companies including Boots, Mars and Danone, where he served as Global Innovation Director.

Today, he helps the world’s leading companies build the capability, confidence and culture to innovate faster, better and with greater impact. His work has supported more than 30 global corporations across a wide range of industries worldwide.

Tom holds an Executive MBA with an Innovation major from HEC Paris, frequently ranked Europe’s number one business school. He trained in Design Thinking at Stanford University and in Innovative Management at Babson College near Boston.

He is an award-winning keynote speaker, has delivered two TEDx talks, and regularly shares practical innovation expertise via LinkedIn, TV, podcasts, radio and the press.

Connect with Tom on LinkedIn

Honours & Recognition

Six awards from the world's most discerning book prizes

Winner — Reference Category

Eric Hoffer Book Award

2026

Grand Prize Finalist

Eric Hoffer Book Award

2026

First Horizon Award Finalist

Eric Hoffer Book Award

2026

Winner — Business: General

National Indie Excellence® Awards

2026

Bronze Medal — Business Intelligence / Innovation

Axiom Business Book Awards

2026

Finalist — Business: Reference

International Book Awards

2026

Praise for INNOVATOR

What readers are saying

Worth a read — concise and insightful

Great book, concise, insightful and an easy read for anyone looking for advice on the essential art of innovation.

A rare combination of readability with value

Innovator is a delightful read — non-threatening but comprehensive, practical but not limiting, beautiful to read but absolutely solid. Tom's personality shines through with all his customary humour, warmth of welcome, and expertise and experience. A treat to enjoy!

Practical guidance for any role

Packed with real world examples, sharp insights, and practical tools you can put to work straight away — whatever your role.

A powerful 'how to' handbook

Tom has achieved the tricky (and impressive) feat of packaging a wealth of knowledge and expertise into a straightforward methodology that's easy to understand and follow. The INNOVATOR Way forms the heart of this practical and usable book. I suspect that many copies of Tom's book will quickly become dog eared as readers return to the methodology again and again. Tom's writing has real personality and the content often prompted a wry smile. E.g. "At some point over the past 20 years, we have confused the painful annual business planning ritual of writing a 232-page PowerPoint deck with that of having a clear, sharp and solid company strategy."

Need a practical guide to innovate?

Thank you for the insightful manual! Can't wait to try the steps practically.

How exactly do you 'Innovate'? Read this!

This is such a great book, that every leadership team should read. Innovation is not just department for a clique of "creatives" to control. It is a day-to-day skill for every team, in every business. The act of innovating is about new and better ways in everything. Tom Pullen's INNOVATOR model shows us the way in a jargon-free, grounded and energising way. I recommend it to all who are looking for a better way.

Innovation Made Practical and Business-Focused

This is a great and easy-to-read book. It brings you back to the fundamentals of strategy and the importance of trade-offs. The 10 simple steps to innovate provide a practical framework to structure your thinking and guide the innovation process. Definitely a worthwhile read.

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